From flaky pastries pulled from the oven at dawn to wholesome groceries that fuel your day, Lift-Off Fitness & Nutrition is your warm corner of the world on Benton Street.
Lift-Off Fitness & Nutrition was born from a simple belief: the food you eat should make you feel good, and the place you buy it from should make you feel welcome. Located at 624 E Benton St in the heart of Pocatello, we've built a space where artisan baking and thoughtful nutrition walk hand in hand.
Whether you're grabbing a quick whole-grain muffin before work, picking out ingredients for a family dinner, or looking for guidance on what truly fuels your body — we're here for it. No pretense, no fuss. Just real food and real people.
Every item on our shelves is chosen with care — whether it's baked fresh each morning or sourced from local producers who share our values.
Sourdough loaves, buttery croissants, cinnamon rolls — all baked from scratch every morning using traditional techniques and the finest organic flour.
From ancient grains and cold-pressed oils to local honey and nut butters — our grocery section is stocked with foods that nourish without compromise.
Protein-packed bars, energy bites, vitamin bundles, and expert-curated supplements — everything you need to keep your fitness goals on track.
Birthdays, weddings, or just-because — our custom cake and dessert service brings your sweetest visions to life with flavors that impress every guest.
We're not the biggest shop in town — and we wouldn't want to be. Here's what you actually get when you walk through our door.
We source from local farms and reputable suppliers. If we wouldn't serve it to our own families, it doesn't make it onto our shelves.
Our team knows your name, your usual order, and how you take your coffee. That's not marketing — that's just how we roll.
Our team stays current on the latest in sports nutrition and wellness so we can point you toward what genuinely helps — not what's trendy.
We're neighbors first. Our ingredients, our partnerships, and our heart are all rooted right here in the Idaho community we call home.
The best reviews are the ones we hear over the counter, in person. But a few have been kind enough to share them in writing too.
"I drove all the way from Chubbuck just for their sourdough — and I'll keep driving. The staff remembers my order and always has a smile ready. This place is a gem."
"As someone who trains competitively, finding a shop that takes nutrition seriously without being intimidating was a game-changer. They actually listen and recommend what fits YOUR goals."
"Ordered a custom birthday cake for my daughter's school party and it was absolutely stunning — and everyone kept asking who made it. They made our day extra special."
Stop by 624 E Benton St or give us a call — we'd love to welcome you. Fresh bread is always on the way.
Have a question, a custom order request, or just want to say hi? Reach out however works best for you.
624 E Benton St
Pocatello, ID 83201-5819
Mon – Fri: 7:00 AM – 7:00 PM
Sat: 8:00 AM – 5:00 PM
Sun: Closed
Thanks for reaching out — we'll get back to you within 24 hours. In the meantime, feel free to give us a call!
